Futures Speech Essay Example | Topics and Well Written Essays - 250 words

Futures Speech - Essay Example 42). In addition, Double M’s marketing aims to attain a 96 percent excellent customer service ranking every month. Marketing communication aims to create an interest among the customers and increase the company market share. In essence, the interest will be created through informing them about the benefits of Double M. This will encourage the target audience to use Double M transport services. The communications will attain their objectives through offering discounts and other incentives to prospective customers and refocusing its service range in high margin areas. In addition, Double M will introduce customer relationship management to engage its customers and clients and obtain feedback from customers. Double M’s communication tactics will include intensified advertising campaigns through the search engines, the local television and radio stations, magazines and newspapers. In addition, the Double M will produce discount coupons and distribute them to the prospective customers. Nonetheless, Double M will provide free road safety and driver’s seminars to employees in large organizations and families. Lastly, Double M will sponsor an advertisement that aims to sensitize the public on road safety and the significant role that each should play in reducing road